To convert your listings, understand these major consumer trends: reliance on online shopping and preference for visual content. For Amazon sellers and service providers alike, product videos are key. They engage customers, showcase products, and drive sales.
Reveal the exclusive benefits of product videos for Amazon sellers. They’re not just a trend but a pivotal tool that can set you apart and accelerate your sales. Whether you’re a service provider or an Amazon seller, this article equips you with unique knowledge and tools for success.
Continue reading and unlock the secrets to your prosperity!
Why use videos on your listings?
First, people have become research-obsessed, even about the small stuff. Deal seekers, especially, say that “63% of these shoppers” research before buying to ensure they make the best choice possible.
And yet, people are making decisions faster than ever, bringing us to the second trend: impatience. Increasingly, consumers expect brands to intuitively know what they need, when they need it, and deliver it instantly.
So, more is needed to grab our potential customer’s attention; you need to convince them to choose your product over the others he’s already researched and do it fast. And there’s nothing better than video to do that.
Here’s why:
Video inspires action
Data shows that consumers are 85% more likely to purchase after watching a product video.
Video can tell a story.
Decision-making is not rational but driven mainly by how people feel. The rational brain focuses on reasons for our choices only after making them.
Video is a great tool to evoke a certain feeling or emotion, especially if your product is for pets and babies who are too cute not to fall in love with!
Videos answer questions straightforwardly and visually.
Consumers are as curious as ever; they want answers, and they want them now! With carefully crafted narration, you can cover all the topics your buyer may be wondering about within a minute or two instead of hoping they would submit their answer and wait for your response, which can come long after they purchased from someone else.
If you feel like your Amazon listing is missing something, it likely needs a video.
Don’t forget to watch the videos we made for other Amazon sellers, and contact us if you want us to create one for you, too!
