Case Study

Boosting Artagia Now’s Sponsored Ads Video Campaign

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Artagia Now is a leader in the Dedicated Deck Card Games niche and specializes in Romantic Games for Couples.

The Client

Despite their success, Artagia faced challenges with their Sponsored Ads Video campaign, which was not converting as expected and showed a low Return on Advertising Spend (ROAS).

The client sought to improve the profitability of their campaigns. The goal was to increase the ROAS to at least 2, their break-even point.

Their initial metrics were:

Click-Through Rate (CTR): 0.77%
ROAS: 1.40

Before

Our approach

After analyzing the campaign structure, we found that the video creative did not align with the targeted keywords. To address this, we implemented one of our innovative strategies from Share It Studio’s labs: the keyword-driven video strategy.

We conducted a thorough keyword analysis using tools like JungleScout, SellerCentral keywords, and PPC search term reports. This analysis allowed us to group the keywords based on different search intents and identify three main themes:

Sexy games
Valentine
Couple Game.

We proposed creating three distinct videos, each targeting one of these themes.
The first video would focus on the sexy aspect, the second on enhancing the Valentine’s experience, and the third on funny couple games. Additionally, we recommended incorporating the main keyword at the beginning of each video to improve alignment and engagement.

Implementation

We produced three targeted videos, each tailored to a specific keyword root. Keywords accompanied each video to maximize alignment with the search terms and improve targeting precision.

Final results

Key Takeaways

This project highlighted the impact of focusing on user experience and emotional connection over technical details in product listings. By quickly adapting to client needs and emphasizing what truly matters to consumers, brands can achieve substantial gains in conversion rates.

Despite a slight decrease in sessions, the enhanced conversion rate led to a significant boost in sales for Artagia, showcasing the effectiveness of our emotionally driven approach.