Case Study

Enhancing Artagia’s Amazon Listing for Valentine’s Day Success

Artagia Now is a leader in the Dedicated Deck Card Games niche and specializes in Romantic Games for Couples.

The Client

Despite being the best in their category, they sought to capitalize on Valentine’s Day, their most important sales period but struggled to significantly outperform competitors in previous years.

In January, Artagia approached us with the challenge of revamping their Amazon listing swiftly to boost Valentine’s Day sales. Despite already leading the market, they wanted to see a noticeable increase in performance. Their metrics on February 14, 2022, were:

Sessions: 4,966
Units Ordered: 371
Conversion Rate: 7.47%

The goal was to achieve a 9% conversion rate with a quick turnaround.

Before

Our approach

Understanding the importance of emotion in selling romantic games, we devised a strategy that emphasized the emotional experience of the game.

We analyzed customer reviews to pinpoint valued features, conducted keyword analysis to align with customer search behavior, and performed benchmark analysis to create standout hero images.

Implementation

To meet the tight deadline, we requested a product sample immediately and identified models resembling Artagia’s target demographic.

We proposed new images and videos focusing on user experience and the joy of gameplay. Also, Share It Studio’s team executed the shoot swiftly, delivering edited content within a week.

Final results

Key Takeaways

This project highlighted the impact of focusing on user experience and emotional connection over technical details in product listings. By quickly adapting to client needs and emphasizing what truly matters to consumers, brands can achieve substantial gains in conversion rates.

Our efforts paid off on February 14, 2023:

Sessions: 4,913
Units Ordered: 506 (an increase of 36%)
Conversion Rate: 10.3% (an increase of 38%)

Despite a slight decrease in sessions, the enhanced conversion rate led to a significant boost in sales, showcasing the effectiveness of our emotionally driven approach.