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Case Study

Turning Pink Miracle’s Loss into a $112K Win

Pink Miracle is a shoe cleaner brand with deep roots in

California’s open-air markets. They’re in the Clothing, Shoes & Jewelry category

The Client

They have been selling a trusted product “since Jordan hit the scene.” From the start, they focused on crafting a shoe cleaner that truly resonates with sneakerheads and fashion enthusiasts alike, building a reputation for quality that stands the test of time.

Initial Challenge

Despite having a strong product and a well-established brand, Pink Miracle’s Amazon listing was lacking due to poor-quality content. Although they saw decent sales, their unoptimized listing led to lost revenue from low-quality images and videos and a weak overall presentation.

We began working together in October 2023; however, we received the first data set in July. Our connection with Pink Miracle came through networking when a previous client referred them to us in July 2024 after they expressed dissatisfaction with their listing’s performance.

Our shared goal was clear: optimize their listing to boost revenue.

Before

By the time we started working together, their combined metrics for both ASINs were as follows:

Sessions: 92.548
Units Ordered: 20.971
AVG Conversion Rate: 14,80%

Our approach

Our primary goal was to create data-driven content, including images, A+ Content, and sponsored ad videos. We aimed to test everything we produced and optimize the content based on results.

Implementation

After analyzing the product’s demographics, keywords, and unique selling points (USPs), we created the first round of content: Images, Videos (Listing and Keyword-targeted Sponsored Ads), A+ Content, and Brand Story.

Once the initial content round was created, we tested it across different platforms (PickFu and Intellivy). After this first round of testing, we optimized the content based on the results and repeated this process for the main images, secondary images, and image stack.

Final results

Key Takeaways

This project highlighted the importance of focusing on the USPs and using high-quality images to connect with and attract more customers to your listings.

By showcasing and adapting to client needs and emphasizing what truly matters to consumers, the Pink Miracle listing optimization demonstrates the importance of optimization, even for well-positioned brands.

Despite a slight decrease in sessions, the enhanced conversion rate led to a significant boost in sales, showcasing the effectiveness of our emotionally driven approach.

Our efforts paid off on August 2024: