Case Study

Transforming Amazon Listings for Pottel’s Mini Pottery Wheel

Pottel specializes in the Ceramic & Pottery Tools industry, offering a unique Pottery Wheel that blends fun with high-quality craftsmanship for an engaging experience

The Client

Pottel was struggling with their Amazon listing. The images failed to effectively convey their unique selling proposition (USP) and were of low quality, which diminished the perceived value of their product. t.

These were the initial metrics:

Sessions: 3,277
Units Ordered: 26
Units Session Percentage: 0.79%
Ordered Product Sales: $237.93

Before

Our approach

Our mission was simple: boost the Unit Session Percentage and drive sales. The client gave us full creative freedom to achieve the best results possible.

We started by analyzing Pottel’s unique selling proposition (USP), identifying what made the product stand out, and ensuring that these qualities were highlighted in the new images.

Next, we conducted a thorough review analysis of competitor feedback to understand what customers truly valued. We then used Brand Analytics and Amazon Ads search term reports to align our images with the search intent of potential buyers.

Finally, we benchmarked Pottel against top competitors to gauge its position in the market and refine our strategy accordingly.

Implementation

We crafted targeted copy and visuals, planned a photoshoot with a model matching our demographic, and captured high-quality images. We highlighted the video tutorial and simplified the image content for clarity.

Final results

Key Takeaways

The transformation of Pottel’s Amazon listing was nothing short of remarkable. Post-optimization, key metrics saw significant improvements.

Emphasizing distinctive product features, like Pottel’s video tutorial, dramatically elevated perceived value and improved conversion rates. Moreover, maintaining clean, high-quality images was crucial for clear and compelling communication with potential customers.

These strategies underscore the importance of visual clarity and feature emphasis in driving substantial business growth.