Case Study

Transforming Love Play’s Amazon Listing for Relaxing Massage Oil

Love Play, a brand in the massage oils niche, offers a

Relaxing Massage Oil for Sore Muscles.

The Client

Despite its benefits, Love Play’s Amazon listing didn’t communicate its value to potential customers effectively, primarily due to poor-quality images and an overwhelming focus on the “how to” rather than the benefits.

The client faced challenges with their Amazon listing, which included:

Sessions: 304
Units Ordered: 12
Conversion Rate: 3.95%

The main goal was to increase the conversion rate by shifting the focus from instructions to highlighting the product’s benefits.

Before

Our approach

Upon analyzing Love Play’s message strategy, we realized that the product’s numerous benefits were not being effectively communicated.

Our strategy was to pivot the messaging to emphasize the benefits rather than just the usage instructions.

We conducted a review analysis to understand valued features, performed keyword analysis to align with customer search intent, and benchmarked competitor images to create standout hero images.

Implementation

Our implementation plan involved selecting realistic stock images that effectively showcased the product’s benefits.

We proposed new images that highlighted the product’s romantic appeal, using colors like red and depicting happy couples to enhance emotional connection.

Share It Studio’s Graphics team applied their expertise in color psychology to enhance the product’s visual appeal

Final results

Key Takeaways

This case study demonstrates the power of benefit-driven messaging and emotional appeal in product listings.

Love Play enhanced their conversion rates and overall sales performance by aligning images with what customers truly value and leveraging color psychology.

The optimization efforts led to significant improvements:

First Month:
- Sessions: 446
- Units Ordered: 36 (an increase of 200%)
- Conversion Rate: 8.07% (an increase of 104%)
Second Month:
- Sessions: 442
- Units Ordered: 40 (an increase of 233%)
- Conversion Rate: 9.05% (an increase of 129%)

These improvements highlighted the effectiveness of focusing on benefits and emotional appeal, leading to a more than doubled conversion rate compared to the previous year.