Amazon visuals can be crucial for a customer to purchase. With so much competition in the online market, especially on Amazon, one of the most visited websites for shopping online, you have to figure out a way to make your listing stand out from others and capture attention quickly and engagingly.
But why is the quality of the images so important?
Either it’s a shopping website or not, the average person reads only 20% of a web page, but will view every image, and in e-commerce 63% of consumers said good images are more important than product descriptions.
The quality of the content that supports your listing can truly make a difference when attracting buyers, so here’s the list of the types of content you should always have when posting a new product on Amazon:
Keep reading to learn more
Main Image
This will be the primary product photo showing when your listing is opened and the most important one, as it is the only picture that will appear in the search results.
People will likely click on it if it gives an excellent first impression. That is why it is essential to invest in high-quality product photography that, in the future, will translate into sales.
For this image, it’s crucial to keep a few things in mind:
- Make sure it is on a pure white background so the product looks cleaner. Don’t use a white sheet in the background; ask for professional help. Trust us: it would be worth the investment.
- Use the product as zoomed as you can. The product should fill at least 80% of the image.
- Apart from the main image, make sure to include pictures that show the product from different angles so buyers know exactly what they are getting.
- When editing the product picture, keep it as realistic as possible, meaning don’t change the actual colors of the product even if it looks more appealing: the buyer might get upset to receive something different from what he saw online.
Infographics
An infographic provides a visual way to show complex information simply using different design elements. Using infographics to highlight key features of your products is a great way to be as precise as possible about the benefits and characteristics of the product as well as what it includes. It will also help to describe aspects that are difficult to explain with words, such as instructions on how to assemble your product.
Lifestyle Photography
Lifestyle images are the best way to show the product in use. It also lets your customer picture how the product would look in their everyday life. In this kind of photography, you can use different backgrounds and scenarios to add context to your product.
By using a model you add a human touch to your listing – these are the visuals your potential customers can relate to.
Video
Videos are the best way to show your product in action and convince the potential buyer to decide. Video is becoming the most popular and powerful form of content online, including e-commerce, because it is informative, engaging, and, unlike other types of content, can tell a story that evokes feelings and emotions.
Here, you can learn why your Amazon listing needs a video.
If you’re unsure where to start with Amazon visuals, contact us! Considering your audience and budget, we’ll help you figure out the best way.
