Case Study

Elevating Vizayo’s Amazon Listing with High-Quality Product Videos

Vizayo, a brand in the Fire Pits niche, approached us to enhance their Amazon listing for their Tabletop Fire Pit Bowl.

The Client

Vizayo reached out to us to improve their Amazon listing for a Tabletop Fire Pit Bowl. Despite aiming to compete in the high-end fire pit market, their conversion rate remained disappointingly low, failing to surpass the 1% mark

The primary issue was a low conversion rate, with Vizayo unable to effectively showcase the premium qualities of their product. The main goal was to exceed a 1% conversion rate for the parent ASIN.

Here are the initial metrics:

Sessions: 13,481
Units Ordered: 97
Conversion Rate: 0.72%
- Child ASIN 1 Conversion Rate: 0.87%
- Child ASIN 2 Conversion Rate: 0.5%
- Child ASIN 3 Conversion Rate: 0.91%

Before

Our approach

We quickly identified that the key challenge was highlighting the product’s premium attributes.

Our strategy involved analyzing competitor reviews to understand valued features and conducting keyword analysis to align scenes and titles with customer search intent

Implementation

Our plan focused on creating a high-quality video rather than altering existing images, as videos are excellent for showcasing premium qualities. We proposed this strategy to Vizayo, who agreed and sent their product to our video production studio.

Final results

Key Takeaways

By focusing on dynamic, status-enhancing visuals, brands can significantly boost conversion rates. Understanding competitor insights and customer preferences is crucial for optimizing Amazon listings effectively.

Emphasizing distinctive product features, like Pottel’s video tutorial, dramatically elevated perceived value and improved conversion rates. Moreover, maintaining clean, high-quality images was crucial for clear and compelling communication with potential customers.

Despite a decrease in sessions, sales increased due to the higher conversion rate, demonstrating the effectiveness of our video strategy.

Sessions: 11,629 (a decrease, not attributed to our efforts)
Units Ordered: 125 (an increase of 29%)
Conversion Rate: 1.07% (an increase of 49%)
- Child ASIN 1 Conversion Rate: 1.05% (an increase of 21%)
- Child ASIN 2 Conversion Rate: 0.75% (an increase of 50%)
- Child ASIN 3 Conversion Rate: 1.88% (an increase of 107%)