Case Study

Transforming My Blue Bullet’s Amazon Listing for Touch Night Lights

My Blue Bullet, a brand in the Nursery Night Lights niche, offers touch night lights designed to provide comfort and convenience.

The Client

My Blue Bullet’s Amazon listing didn’t differentiate from competitors effectively, impacting negatively their sales performance.

The client’s images needed to have quality, and the main image did not stand out, blending in with competitors. This resulted in a need for differentiation to capture customer attention and increase sales.

The primary goal was to enhance sales by creating a standout listing that effectively communicated the product’s unique selling points (USPs).

These were the initial metrics:

Orders average: 1.84
Traffic Average: 17.06

Before

Our approach

We recognized that a captivating hero image was essential to attract customers. Our approach focused on creating images that conveyed a sense of relief and peace while highlighting the product’s key benefits, tailored to resonate with the target audience.

To refine our strategy, we analyzed competitor reviews to identify the most valued features.

Additionally, we conducted a thorough keyword analysis to ensure the images aligned with customer search intent. By benchmarking competitor visuals, we developed unique hero image concepts that stood out in the market.

Implementation

We carefully selected realistic stock images that effectively highlighted the product’s key features and benefits, with a focus on creating a soft and inviting aesthetic.

The hero image was designed with a softer hand model and a color palette that emphasized the product’s ability to change colors, one of its standout USPs.

Share It Studio’s Graphics team brought this vision to life, significantly enhancing the visual appeal of the listing.

Final results

Key Takeaways

The optimization efforts for My Blue Bullet delivered impressive results, highlighting the power of strategic image optimization in driving both traffic and sales by standing out in a crowded market.

This case study emphasizes the importance of a compelling hero image and clear visual communication of product benefits. By aligning visuals with customer expectations and showcasing unique features, brands can significantly boost their listing performance.

Key results for My Blue Bullet: