Case Study
Boosting Artagia Now’s Sponsored Ads Video Campaign
Artagia Now is a leader in the Dedicated Deck Card Games niche and specializes in Romantic Games for Couples.
The Client
Despite their success, they faced challenges with their Sponsored Ads Video campaign, which was not converting as expected and showed a low Return on Advertising Spend (ROAS).
The goal was to increase the ROAS to at least 2, which was their break-even point.
The client sought to improve the profitability of their campaigns. Their initial metrics were:
- Click-Through Rate (CTR): 0.77%
- ROAS: 1.40
Our approach
After reviewing the campaign structure, we identified that the video content was not aligned with the targeted keywords. To address this, we applied one of our innovative strategies from Share It Studio’s labs: the keyword-driven video strategy.
We performed an in-depth keyword analysis using tools like JungleScout, SellerCentral keywords, and PPC search term reports. Based on this research, we categorized the keywords into three main themes: “Sexy Games,” “Valentine,” and “Couple Games.“
To maximize engagement, we proposed creating three distinct videos, each targeting one of these themes.
The first video would focus on the sexy aspect, the second would highlight enhancing the Valentine’s experience, and the third would emphasize funny couple games.
Additionally, we recommended incorporating the primary keyword at the start of each video to improve relevance and visibility.
Implementation
We produced three targeted videos, each tailored to a specific keyword root.
Each video was accompanied by a list of keywords to maximize alignment with the search terms and improve targeting precision.
Final results
Key Takeaways
This case study underscores the importance of aligning video content with targeted keywords.
By understanding search intent and crafting content to match, brands can significantly boost campaign performance and profitability. This approach is especially effective for products catering to diverse customer needs and interests.
Overall, the campaign’s performance improved significantly, with the first two videos exceeding the client’s ROAS target.
First Video:
- CTR: 0.87% (up by 13%)
- ROAS: 3.77 (up by 169%)
Second Video:
- CTR: 0.69% (down by 10%)
- ROAS: 2.20 (up by 57%)
Third Video:
- CTR: 1.11% (up by 44%)
- ROAS: 1.80 (down by 29%)
Metrics
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