Why You Need Amazon Listing Videos That Sales

Here’s the hard truth: someone’s already selling the same product as you are.

And, if you want to outsell your competitor on Amazon, you must create a strategy to beat how they sell said product. But, how can you do that?

Simple, with Amazon Listing Videos.

In this article, you’ll learn more about how Amazon Listing Videos can enhance your performance on Amazon’s search page and skyrocket your sales online.

Where do I start?

First, you need to understand 2 major trends that define today’s consumers’ journey:

People have become research-obsessed, even about the small stuff. Especially deal seekers 63% of these shoppers say they research before they buy to ensure they’re making the best choice possible.
And yet people are making decisions faster than ever before, which brings us to the second trend impatience.

Increasingly, consumers expect brands to intuitively know what they need when they need it, and deliver it instantly.
Dennis Maloney, SVP & Chief Digital Officer at Domino’s Pizza.

Why videos?

Remember that your clients researched and compared prices between you and your competitors. So, it is no longer enough to grab the attention of our potential customers, you also need to convince them to choose your product over your competition’s.

And there’s nothing better than Amazon listing videos to do that. Here’s why:

1. Video inspires action.

Data shows that consumers are 85% more likely to purchase after watching a product video.

2. Video can tell a story.

“Decision-making is not a rational process, but one driven mainly by how people feel. The rational brain layers on reasons for our choices only after they’re made.”
Justin De Graaf, Head of Ads Research and Insights at Google.

This means that video is a great tool to evoke certain feelings or emotions, especially if your product is for pets and babies. Those are too cute not to fall in love with!

3. Video answers questions straightforwardly and visually.

Consumers are as curious as ever. They want answers and they want them now.

With carefully crafted narration, you can cover all the topics your buyer may have within a minute or two instead of hoping they would submit their answer and get a quick response.

4. Videos help you nail the first impression

Whether you like it or not, we judge things by their appearance.

Since Amazon is not a physical store where you win someone’s heart (and wallet) by how stunning your product looks; when it comes down to e-commerce, you must rely on visuals.

This means that visual content is what people are going to judge on your Amazon Listings.

How do you make sure the first impression is good? Through powerful, creative, and striking content that highlights your product’s quality.

5. Videos support the brand’s values

Think of the video as your brand’s spokesperson. What would you like to tell your audience? With which tone and expression? Should it be serious, elegant, fun, and supportive?

Amazon listing Videos itself can convert. Why? Because people would believe that you understand your product well enough to create remarkable video content that satisfies the purpose.

This way, you would make them believe what you are selling is not just a random choice but something you put thought into, and, thus, generates trust.

6. Videos boost SEO

The more clicks your page/listing gets, the more it will appear in the search results, and the closer it will be to being the first choice of each customer.

Moreover, the time spent on your page influences the likelihood of the search engine to consider your page valuable as well. This means the video should be eye-catching, valued-added – think how-to and product videos – so people spend more time exploring the product.

If you’re still not convinced, here is the case study of your fellow Amazon seller Kyle Goguen, owner of Pawstruck.

In a recent interview on the podcast “Follow The Data” he said that: “since he got into Amazon’s Beta Program”, he could “observe growth in his Amazon Retail by adding videos to his listings.”

His growth statistics included: 53% more revenue, 34% conversion rates from other Amazon Listings, 32% transactions, and 15% higher order values! Amazing, right?

How did we do it?

Videos can tell your potential buyers much more about your Amazon Product than static content, such as photos and infographics, an image can only do so much.

Seeing a real person using the product in different scenarios engages viewers and generates trust, which is where your statistics begin to improve.

However, it’s not just about trust, but also about making an informed decision. Your product’s description might explain very well how it works, but many people do not like or are too lazy to read it, and that is where a video for your listing comes in handy once again!

You can tell your viewers how your product functions and how it can help them in just a few seconds.

Yes, video production requires an investment, but knowing you could return it within a couple of months, wouldn’t you consider it twice?

5 best types of videos to help you grow your Amazon brand and drive sales

Lifestyle Commercial

This is the best option to showcase the quality of your product, gain potential client’s trust, and inspire them to purchase: showing the product in use in a real-life scenario works like magic.

Watching other people enjoy the product’s perks instantly makes you imagine yourself doing the same, and you become more inclined to give it a try.

In our experience, this type of video should be a top priority for those who sell products that require high levels of trust in clients such as products for babies, toddlers, and pets, sportswear, kitchenware, home decor, etc.

Jose Zuniga, creator of the Teaching Men’s Fashion channel, says: “It’s easier to communicate the value of a product through video. Seeing a product’s value helps people envision themselves using it, which makes them more likely to buy.”

Product video

On the other hand, if you are just looking to demonstrate your product’s best features, answer possible questions your customers might have, or explain things that still images can’t, this kind of video is the best option for you.

Product videos, exactly as they’re called, focus on your product and its benefits, features, and usage. Their main goal is to make sure it is clear to a potential buyer what it is that he’s getting and why is it better than the competition.

Instructional video

How-to videos show viewers how to use your products which makes them a great option for products that require installation or some sort of a setup such as homeware, tools, gadgets, or any kind of product consisting of several elements that have to be put together.

55% of people say they search for a product on Google and then learn more by going to YouTube before they buy it. Why? Because they want to see other people using it!

Stop motion animation

This technique makes your product come to life in a fun and engaging way. Stop motion animation is a video created with still images.

Post-production magic makes it look as if the objects are moving. It is a great option if your goal is to capture viewers’ attention as it is highly entertaining to watch. It works well for products consisting of several elements or those that come as a set of pieces.

Testimonial commercial

Last but not least, imagine your most satisfied customer recording a video review of your product, speaking about all its benefits on camera! Wouldn’t it be amazing if it was shot in excellent quality and you could also have full copyright to use it for advertising?

This is exactly what you get with a testimonial commercial: an actor or a model representing your target audience talks about your product and all the ways it changed his life in the interview format and also interacts with it in a lifestyle setting.

There is nothing better to help you take your reputation marketing to the next level, generate trust, and convert potential buyers faster.

To Sum Up

Now that you know that video might be the key element your listing is missing to start boosting sales, time to look through what your competitors have come up with within this field, and if you find they are missing on this engagement tool or their content lacks quality even more reasons for you to jump into this grand opportunity for your brand.

And here’s more good news: at Share It Studio, we happen to be obsessed with upgrading visuals for just about everything “ from dog poop bag holders to furniture items, from kid’s toys to beauty tools.”