The Holiday Season is upon us, and for Amazon Sellers, it is the most crucial and potentially rewarding time of the year! To make the most out of this season, it’s crucial to optimize your Amazon listing to attract more customers and boost your sales.
Last year alone, Amazon announced that it had broken a record of more than a billion items shipped with Amazon Prime only in the U.S.
It’s worth noting that a significant portion of these items were contributed by small and medium-sized businesses. With the continued surge in online shopping this year, your brand has an even greater chance of making a mark during the holiday season.
And we are here to assist you in updating your listing with Holiday-themed content! Where should you start? We’ve meticulously prepared a checklist for you to optimize your Amazon listing this holiday season:
Did you know that 64% of Amazon Shoppers start holiday shopping in November? Meaning that as you read this, there are thousands of buyers lurking for the best deals.
1. Add a little Holiday touch to your main image
As an Amazon Seller, you know that this image is the first thing your buyers will look at, and if you add a little bow to it, it instantly gives that holiday look they’re searching for. It makes it easier for them to filter presents, deals, and the best prices! Not to mention, it will make you stand out from the competition.
2. Don’t forget the rest of the images!
Like your Lifestyle photos, for example. Suppose your users can see real people enjoying your product in a Holiday-themed setup. In that case, they can easily imagine their loved ones opening the gift in a similar atmosphere, instantly affecting their purchase intent.
3. How about a holiday-themed video?
We can’t stress this enough: videos are one of the most influential elements you can offer to online shoppers. Whether it’s a product commercial, an instructional how-to video, or even a quick and fun stop-motion video, it will give your Amazon Listing more credibility, your users will trust your brand even more, and your sales will definitely go up and up!
4. Optimize your listing & add EBC
Orca Pacific says the “user’s behavior changes even more during the holidays.” They become more critical and thorough with the details of each product, so even if you’ve worked hard on having the cleanest, most detailed listing, it’s time for you to add even more photos that show different angles of your product or maybe an extra set of infographics that explain the features.
They recommend using Enhanced Brand Content to show this new content in a very organized, detailed way that will help the users pick your product out of all the competition!
5. Be sure to use the right words!
Keywords are essential when it comes to searching, so list the most important words that describe your product and include them in the title. This way, your listing will be more accessible for buyers to find and will pop out in the first few options. Perhaps add something like “gift ready” to optimize your Amazon listing title in time for the holidays.
6. It’s the best time for promotions and deals!
As you know, Amazon has a “Today Deals” tab that shows a very sorted amount of products with daily offers on their pricing.
Your product is very likely to appear on this page if you come up with a juicy deal that other sellers don’t have, and this new position on the whole website will make you visible to a new public!
Both last-minute deal seekers and those who start holiday shopping early will appreciate your effort in helping them navigate through the sea of listings when looking for that perfect gift. Your relationship can last longer than a holiday purchase, and they could become loyal customers or even brand advocates. Wouldn’t that be awesome?
So, are you ready to have a Merry Holiday Season? Let us help you get there: Contact Us!
