Every day, new sellers join the race to become Amazon Sellers. Though the company already helps its users with new features, there are still a few options that you need to take care of. One of these crucial options is Amazon Enhanced Brand Content (EBC)
This powerful feature levels your listing and elevates it with clean, customized, and visually rich content, setting you apart from the competition. However, these two are not the only benefits of Enhanced Brand Content.
Here’s a list of more advantages you’re missing:
1. It allows you to add videos to your listing
As most of you know, adding videos to your Amazon Listing is a tricky process, for which you must be a certified seller or pay to become one to get your video under the “Recommended” tab.
EBC also requires you to be a certified seller. By getting certified, you get a new listing design and the option of adding a fantastic video to your thumbnail list!
2. Get more clients and engage even more!
Let’s delve into the profound impact of visuals in e-commerce. Imagine the stark contrast between a short paragraph and a website-like layout. The difference is not just in the amount of information but also in its profound influence on your potential buyers, enlightening you about their behavior.
Insights from an Amazon SEO Consultant reveal the exceptional effectiveness of Amazon Enhanced Brand Content. Its extensive use of images surpasses other Amazon Listings, significantly reducing user ‘bounce off.’ This indicates a higher level of interest in your content and a greater likelihood of users spending more time exploring your listing, instilling confidence in its use.
3. Better reviews and far fewer returns
Because this tool allows you to give a more in-depth look into the product and a detailed description, it really helps out with the client’s expectations and opinion about your product before making the actual purchase, which means that you will both be on the same page and this results with fewer returns and better reviews!
4. Share your story
In our article about bringing storytelling to your sales strategy, we mention the importance of connecting with each of our clients through a story.
EBC lets you tell your brand’s story through images and text, increasing conversion rates and sales. This means, the more attached your clients feel to your brand, the more loyal they will be.
5. Simple layout options and upload process
The complicated part of building websites is the designing and programming process, which is easier to manage by seeking professional help. Nevertheless, that’s not the case with Amazon Enhanced Brand Content!
It gives you 5 pre-designed layouts to choose from where you can place your images and text without any complications. However, you can still create your own template (again, without any programming).
6. It’s completely free! (For now)
Nonetheless, Amazon announced that this is only a free period, and eventually, sellers will have to pay a fee to use EBC. But if you apply early, you won’t be charged at all.
So, are there any excuses for you not to be working on Amazon Enhanced Brand Content for your listing now?
To sum up
As you can see, Enhanced Brand Content is a great tool to help your Amazon listing generate more sales, engage better with clients, and stand out from the competition.
It is a free Amazon service for Certified Sellers looking to plan their listing’s design and fill it with visually rich content.
If you want to make your Amazon Listing stand out and need someone to help you with the design, contact us here and get your custom proposal!
