Case Study
Elevating ROSSM’s Amazon Listing for Minimalist Wallets
ROSSM, a brand specializing in minimalist wallets for men, was striving to outpace its competition and enhance its Amazon presence.
The Client
They came to us with a specific goal: to surpass “The Ridge” by showcasing superior quality through improved images.
ROSSM was the second in their niche, trailing behind “The Ridge.” Their listing needed a visual overhaul to emphasize the quality and giftability of their wallets. The aim was to increase sales by appealing to a broader audience, particularly women buying gifts for men during peak seasons.
These were the initial metrics:
- Sessions: 34,535
- Units Ordered: 5,364
Our approach
Our strategy was grounded in deep market insights. Through seasonal and demographic analysis, we discovered that 80% of ROSSM’s customers were married and that women predominantly purchased wallets as gifts during December, February, and June.
This insight directed us to focus on highlighting the giftability of the product while ensuring it remained fashionable for men.
We also conducted a thorough review analysis to understand what customers valued in competitors’ products; and performed keyword and benchmark analyses to align our visuals with customer search intent and create standout hero images.
Implementation
We crafted a comprehensive proposal featuring new copies and images tailored to our findings.
A photoshoot was organized with a model representing the typical buyer persona—men in their late 20s.
We emphasized the giftable aspect of the wallets, particularly targeting women searching for gifts for their husbands, and creatively used both photoshoots and photoshopped images to achieve our goals.
Final results
Key Takeaways
Our optimization efforts delivered impressive results.
These metrics highlight the powerful impact of our strategic and creative interventions on ROSSM’s Amazon performance. The case study emphasizes the importance of understanding customer demographics and purchasing behaviors.
By focusing on unique selling points like giftability and using targeted visual strategies, we significantly improved sales and traffic.
These were the final metrics:
- Sales: 7,803 units (a 45.5% increase)
- Traffic: 53,760 sessions (a 55.7% increase).
After
Metrics
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