Case Study

Elevating Greatness Now’s Amazon Listing: Optimizing for Ring Toss Game Success

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Greatness Now, a brand specializing in Ring Toss Games for Adults, approached us with a pressing issue

The Client

Their Amazon listing struggled to convey how the game was played, and the use of entirely photoshopped images only added to the confusion. They needed realistic, engaging visuals demonstrating the product in real use, helping potential customers grasp the game’s dynamics.

The client’s listing was not effectively communicating the product’s use, leading to lackluster performance. Initial metrics showed:

Sessions: 889
Units Ordered: 7
Conversion Rate: 0.79%
Ordered Product Sales: $237.93

Before

Our approach

The primary goal was to enhance the conversion rate by crafting images that resonated with the audience.

To tackle this challenge, we emphasized Greatness Now’s unique selling points by thoroughly analyzing competitor listings. We performed reviews and keyword analysis to align new images with customer search intent.

By conducting a benchmark analysis, we identified opportunities to break the pattern with standout hero images that captured attention and increased click-through rates, especially by showing movement in the hero image

Implementation

The implementation process was both strategic and creative. We sourced realistic stock images and developed a proposal with images and copy based on extensive research.

These were handed over to Share It Studio’s Graphics team, who brought the vision to life with a focus on dynamic representation.

Final results

Key Takeaways

This marked a dramatic turnaround and demonstrated the power of strategic visual optimization. The transformation was remarkable. In the first month post-optimization: