How 3D Content and Augmented Reality Can Boost Engagement and Conversions on Amazon
Interactivity has become a key metric for Amazon listing optimization, impacting session time and potential conversion rates. When customers can engage more deeply with a listing, they’re likely to spend more time exploring it, which signals higher relevance and quality to Amazon’s algorithm. Features like 3D content and augmented reality (AR) capture attention and create a hands-on shopping experience that brings products to life.
By incorporating them into your listings, you offer a unique opportunity for customers to view, rotate, and even virtually place products within their space. This level of interactivity increases buyer confidence, reduces uncertainty, and ultimately contributes to higher conversion rates—making your listings both competitive and compelling.
Ready to learn more? Keep reading!
Table of Contents:
- What are 3D Content and Augmented Reality?
- Why Adding them to Your Amazon Listings?
- Bringing Products to Life with Augmented Reality Features on Amazon
- To sum up
What are 3D Content and Augmented Reality?
First, 3D content involves creating detailed digital representations of physical objects, allowing customers to visualize products from multiple angles and in great detail. Unlike static images, 3D models can be rotated and explored from every side, giving customers a closer look that builds confidence in their purchase decisions.
On the other hand, Augmented reality (AR) takes this experience a step further by overlaying digital information—like a 3D model of a product—onto the real world, usually viewed through a smartphone or tablet. By integrating AR into your Amazon listings, customers can virtually place items within their own environment, giving them a realistic sense of the product’s size, fit, and style.
Bringing Products to Life with 3D and AR Features on Amazon
Amazon’s augmented reality (AR) features bring an interactive experience to online shopping, enabling customers to engage with products in ways that mimic the in-store experience. Likewise, Amazon’s suite of 3D experiences enhances the way customers interact with products, making the shopping experience more engaging and informative:
Here are some of the standout AR and 3D features Amazon offers:
“View In Your Room”
Amazon’s “In Your Room” feature lets customers place products like furniture, décor, and appliances within their own space. This feature is perfect for checking fit and style, arranging items, and viewing them from multiple angles. Shoppers can even save AR snapshots of the product in their room for later reference and add items to their cart directly from the AR interface.
Virtual Try-On
Amazon’s Virtual Try-On brings clothing and accessories shopping to life. This feature, available for products like sneakers, sunglasses, and makeup, allows users to try on items virtually through the Amazon app. Brands such as Adidas, Ray-Ban, and L’Oreal support this feature, making it easy for customers to compare colors and styles in real-time with a tap, adding more confidence in their purchase decision.
View in 3D
It allows customers to see a product model they can rotate, zoom, and explore from all angles. Ideal for understanding a product’s size, shape, and features, this feature enhances the decision-making process by giving an in-hand experience online.
Beyond
Amazon’s interactive 3D store experience provides two formats—Digital Store Twins and Synthetic Stores—allowing customers to explore products in a virtual, walkable space.
Mobile 3D Scanning Access and Process
To make 3D content creation easier, Amazon offers mobile 3D scanning for U.S.-based third-party (3P) sellers and vendors (1P) through the Amazon Seller and Vendor apps on iOS. Key aspects include:
- Access Requirements: Sellers must grant permissions in Seller or Vendor Central to access 3D scanning features.
- Scanning Process: With the app set to English, scanning can take as little as 3 minutes per product. Amazon currently covers retouching costs for a limited time, ensuring sellers can produce high-quality 3D models efficiently.
Eligible Products and Limitations
While mobile 3D scanning is broadly accessible, certain products may not be suitable due to factors like:
- Existing 3D Models: Products with an existing 3D model on Amazon do not qualify for scanning.
- Complex Characteristics: Items with dense fur, hair, complex geometries, multiple layers, or transparency may be challenging to scan effectively.
To Sum Up
3D content and augmented reality immersive features—like “In Your Room” and Virtual Try-On—don’t just enhance engagement; they transform the shopping experience, boosting customer confidence, allowing you to rank higher on Amazon SERP, and driving conversions for your Amazon FBA.
Let us help you make your products stand out in a competitive marketplace. Schedule a call with our team today to explore how our expertise can maximize your sales potential on Amazon and Walmart.
