Amazon News: The Platform’s Latest Features

The world of e-commerce doesn’t stand still and Amazon is constantly looking for ways to enhance our shopping experiences by adding new features that will help you close that sale, or just to attract new potential customers.

In this blog, we’ll be talking about some of the latest Amazon News. Keep reading to find out more and take advantage of these great features!

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Amazon Live

Amazon News

Imagine showing all of your potential customers the products you want to sell in real-time, or just letting them know why and how you got started on Amazon. Well, now it’s possible!

Live Streaming on Amazon allows you to engage with shoppers in real-time and drive sales with interactive live streams. Through the app, or just the desktop version, customers can watch or stream videos, find out what other brands are doing, and even ask or answer questions in real-time.

You can do these lives as an influencer or as a brand. When you go live as a brand, your video is eligible to appear automatically on your brand’s product detail pages and the Amazon Live home page.

Another benefit of going live as a brand is that your viewers can find your products next to the video player, so they can shop right away while you talk about all of your product’s features, benefits, use, etc.

Keep in mind that you can stream on Amazon if you’re registered in the Amazon Brand Registry or are a US Vendor with an approved Amazon Store.

Finally, this amazing feature gives you a way to build a follower base on Amazon.

Following a Brand

In other social media platforms (Instagram, Facebook, TikTok, among others), the reason why we follow someone is to keep up with their lives.

How are they doing? What have they been working on? In the influencers’ case, what they are offering lately: the best restaurants in town, the best beauty products, editing apps, etc.

And that’s exactly what following a brand on Amazon is about: Follow is part of the Amazon Creator Live App; enabling shoppers to stay up to date with the influencers, people, brands, and interests they care about on Amazon.

It has a “from Creators you Follow” section that is visible to customers. They will see any creators they follow current or previous live streams up to 14 days old.

However, even if shoppers who follow you are not constantly checking this page, you don’t have to worry. The Amazon mobile app will send them push notifications and take them directly to your live stream playing on amazon.com/live.

Take advantage of this new feature and know that growing your following is the key to increasing your viewership over time, and getting customers to watch your content regularly!

Posting on Amazon

Let’s remember an image says more than a thousand words, and with this new feature, you can say a lot with an unlimited amount of curated images you can post every day.

Another great feature for sellers with Brand-Registry is Posts. A new opportunity featuring lifestyle images and a shoppable feed can now help discover your brand and product.

Even though it’s still in the Beta phase, Posts deliver your brand story to shoppers as they browse your categories. They can click through Posts to explore your brand’s feed, and discover product pages directly from it!

Without the limitation listings have (up to 8 images), this is yet another chance for you to educate your potential shoppers on your product’s benefits, features, materials, use, and so much more! With the right set of photos, you can encourage them to finally make the purchase, and not to mention, this is a big differentiator from the competition.

The best part? It’s completely unlimited and FREE! Post as many photos, as often as you’d like with no additional fees. This being said, if you want to commit to having beautiful imagery, we would love to help you.

As we said at the beginning, the world is moving forward and Amazon is no exception. This is your chance to take advantage of everything this platform has to offer and become the number one in your category!

We would love to be your partner in this journey.

Contact us here and let’s get started!

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