Dom Perignon and other companies that value quality and customer loyalty know how powerful social media can be. You can still succeed even as a startup without a massive marketing budget. In fact, limited resources can inspire greater creativity and innovation in your marketing strategies.
Rather than focusing on what you lack, embrace your unique selling points and use your creativity. Don’t be discouraged by setbacks; learn from established brands and use your creativity as your most potent tool. With the right inspiration, you can achieve great things.
In this article, we’ll explore how luxury brand Dom Pérignon and other top companies leverage social media’s power to enhance their brand reputation and customer loyalty. We’ll also discuss how startups with limited resources can learn from these established brands and use their creativity as a potent tool.
Keep reading to discover the best practices for boosting your brand in the digital age.
First of all, Image quality is the key.
Only underestimating the importance of quality regarding pictures & videos representing your brand is the greatest mistake most small companies make. Your revolutionary product won’t ever be taken seriously if you shoot it on iPhone and post it with the caption #nofilter. Leave that hashtag for the crystal blue waters of the Caribbean.
The image of your product has to look better than the product itself. It has to be perfect. Quality images lift the brand perception. They show that you put a lot of work into everything you do and care and strive for more. They shape the brand’s identity. In customers’ eyes, quality pictures are equal to quality products.
By quality, we mean using a professional camera, a suitable lens, and a creative aspect as a background that makes your product pop or gives it a new perspective. This means a story you can tell by making your product move or interacting with it, close-ups of the details, and an unexpected interpretation that reveals new ideas behind the brand.
Dom Pérignom Case Study
Let’s look at the Instagram of the famous champagne Dom Perignon. Four years ago, they started with 324 likes on their first picture. They have 433k followers with an average of 7k likes under each post. They made it with just 663 posts. How? Each image is stunning: “carefully considered composition, light, framing, and color correction to achieve this stylish premium look.”
They created a universe, the center of which is Dom Perignon’s bottle, and made it live its own life.
It flies, it swims, it transforms into everything you want.
Same bottle and similar angles, yet each picture is unique and incredibly creative. But most importantly, each one shows QUALITY. Quality in styling, framing, and editing.
As a result, even if you don’t like this champagne, these pictures make you want to follow its journey. And if you have never tasted Dom Perignon, they will most likely spark interest and desire to try.
Why? This “WOW” emotion is caused by the spectacular image in customers’ perceptions, which automatically links with the brand and the product. You make your client think your product is WOW because of its image. And that’s what all brands aim for, right?
Let’s sum up.
To sum up, Picture quality means:
- Professional camera and lens
- Styling the product
- Choosing the background that highlights the product
- Choosing the background that tells a story
- Framing
- Zooming into the details
- Interacting with the product
- Bringing the product to life
- Unexpected interpretation
- Post-production: Everything must be consistent and in tune with the branding
Thank you for reading this post, and please let us know what you think below. If you want us to create photography for you, learn more about us here.
