Category: Marketing
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Get Ready for 2020 Holiday Season: 5 Consumer Behavior Shifts
Holiday shopping considerations begin early. According to a survey conducted by Amazon, 64% of respondents say they plan to do their holiday shopping during November 16th-30th which is already next week! And according to Google, 73% of US holiday shoppers say they plan on doing more holiday shopping this year compared to last. What does […]
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Guide to Amazon A+ Content
As an Amazon Seller, you must have heard (even if you don’t know what it is) about EBC or A+ Content, which is what it’s called now. If you’ve been selling for a long time, you probably know about them both. However, if you just started your Amazon journey, and you have no idea what […]
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5 Tips On How to Crush This Holiday Season
All throughout this year, we have had to come out of our comfort zones to find joy in things we never imagined we could find joy in before. One of the things we’ve learned to love even more than ever (if that’s even possible), is shopping online. According to Statista, there are 2.05 billion online […]
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Understanding Consumer Through Pandemic Video Trends
As the world is changing with an unusually fast pace, there’s never been more challenging and at the same time exciting time to be a marketer or a seller. With or without the pandemic happening, understanding consumers’ evolving needs and wants, and providing them with the relevant content is the ultimate strategy for winning in […]
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3 Online Shopping Trends that Will Define The 2020 Holiday Season
As you plan your seasonal campaigns and craft your messages for the 2020 holiday sale event, it’s crucial to understand people’s evolving concerns and new behaviors. These past months we’ve been actively listening and reading reports about consumer behavior trends that have obviously shifted in light of everything that’s happened this year. Now we’d like […]
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Is Your Brand Ready For The Upcoming Holiday Season? Check List
We are all still adjusting to our new lifestyle, caused by COVID-19. And even though it has been hard to get through the past couple of months, this time has been a great opportunity for us to reinvent ourselves, our brands, and the way we attack the sales process and communicate with potential customers. At […]
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How The Pandemic Can Affect 2020 Holiday Shopping
Holiday season is the biggest event for retailers and e-commerce sellers, but this year it will be quite different for both brands and consumers. At this point, it’s impossible to imagine shoppers lined up at the mall before sunrise for Black Friday deals or rushing to stores in the days before December 25. Although the […]
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How Going Digital Can Help Grow Your Brand
It has now been 6 long months since COVID-19 first started back in December, and even though our side of the world wasn’t affected on a big scale until February and March, we have since then been in a long process of adapting our business to this “new reality” that is working from home full-time. […]
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How Brands Stay Creative During The COVID-19 Pandemic
As the majority of us are going into the second month of quarantine, we can definitely say Coronavirus taught us a lot both about ourselves and others. And of course, our businesses, no matter how big or small. Since the start of the pandemic, we’ve been asking ourselves: how are we going to keep the […]
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5 Marketing Myths Stopping You From Growing
Our main advice to all business owners is that there’s always room for improvement. You have to be on the lookout for the new trends, the best ways to improve your brand’s visuals and do some research on what are the best elements to help you stand out from everyone else in this hectic time. […]