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  • Why Your Brand Needs Dynamic Content: 3 Reasons

    The ultimate purpose of creating branded content is to keep the audience engaged and each passing year dynamic content has proven to be the best option to meet this goal. According to Wordstream, a third of the online activity is through videos (including animations). In addition, multiple resources predict that by 2021, 78% of the […]

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  • Strategic Content For Beginners: 5-Step Guide

    You might’ve heard how important content creation is to the growth of your business, but as you’ll see throughout this post, it needs to have a well-planned purpose. When developing a content strategy, here are the five first steps you should take: 1. Define your audience We’re not creating content for the sake of it […]

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  • 6 Elements That Define High-Quality Content

    When people use the term “high-quality” when talking about the content it’s often misinterpreted: it really is not about how expensive is the camera you use to shoot it with – you can create stunning visuals with nothing but your phone these days. Or there are chances you can create a crappy piece of content […]

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  • Font Psychology: The Science Behind How Your Brand Is Perceived

    We design not for brands, but for people who interact with brands. Hence, knowing the brand’s audience and what message it tries to convey is what stands behind a successful design work. And just like finding the right words, finding the right approach in design is essential for brand messaging. Many stop at selecting the […]

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