Amazon Image Requirements: do’s and dont’s

When we are preparing Product Images for uploading them on Amazon, creativity, and originality play a fundamental practice to take over the sales arena when you want to highlight your product. That’s why today we are going to instruct you on what the amazon image requirements are.

With a first-sight view, the image should encourage shoppers to click through to your product page. For this reason, images on Amazon are the core of a product’s value (aside from the product itself).

However, before creativity and inspiration, the content publication must compile a series of basic requirements for Amazon to give the green light, making sure that the product and its display obey the rules established by the website.

In this blog, we’ll take a look at the basic requirements that Amazon has established for Product Images and the MUST and MUST NOT practices to do to become a Superstar Amazon seller with your Listing.

Amazon Images: The importance of highlighting your product

When we enter the world of online sales, visual content represents the primary instance of interest: the first approach, the first interpretation, and most importantly, the first step in creating a sales opportunity.

By providing high-quality content, customers will be able to easily evaluate the product.

Remember: quality of the listing = quality of the product.

The main objective will be to convince your potential buyers, with a brief (and extraordinary) visual sample.

Types of images according to Amazon image requirements

Every Amazon detail page requires at least one product image. Amazon lets you upload up to 7 images (including the Hero image), as well as include videos.

In this way, there are 2 basic types of images that every plan should have:

  • Hero images, and
  • Secondary images, including here infographics + lifestyle images.

Hero image of butter knife, cake knife, two cups and their box

Cake Server and Champagne Flute Set

a) Hero image: the photo that represents a product in the search results and browse pages and is the primary picture clients see on a product detail page.

infographic of what is contained in the bottle and knife box

b) Infographics: a visual representation of information or data, presented through graphics that make it easy for Amazon shoppers to quickly and clearly digest information.

Two champagne bottles as an example of a lifestyle image

c) Lifestyle image: designed to show your product in action. Since the potential buyers can’t have the product in front of them, these pictures help them envision what using the product would be like.

According to Content Marketing Statistics for 2022, people following directions with text and illustrations do 323% better than people following directions without illustrations. We must definitely take advantage of that!

Let’s recap the fundamental site standard for ALL product images:

  • Images must accurately represent the product that is for sale.
  • Images must match the product title.
  • The product must fill at least 85% of the image.

Tip: Mind the previous distribution of space for each image according to the product in order to take advantage of the whole area.

Hero image pet bag as an example of hero image

Example: Pet Carrier from Pet Peppy
  • The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales. If you are unable to meet this requirement, the smallest your file can be for zoom is 1000px, and the smallest your file can be for the site is 500px.
  • Images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png) or GIF (.gif) file formats. JPEG is preferred. Amazon’s servers do not support animated gifs.

And ALL your Product Images must not:

  • Images must not exceed 10,000px on the longest side.
  • Images must not be blurry, pixelated, or have jagged edges.

Tip: We recommend using 300ppi (pixels per inch) resolution and 3000×3000 artboard. Graphics should be exported in PNG format because PNG files benefit from lossless compression.

This means no data is lost when the image is compressed and the quality stays the same no matter how many times you edit and save the file.

  • Images must not contain nudity or be sexually suggestive. Kids, baby leotards, underwear, and swimwear must not be shown on a human model.
  • Images must not include any Amazon logos or trademarks, variations, modifications, or anything confusingly similar to Amazon’s logos and trademarks.
  • Images must not include any badges used on Amazon, variations, modifications, or anything confusingly similar to such badges. This includes, but is not limited to, ‘Amazon’s Choice, ‘Premium Choice’, ‘Amazon Alexa’, ‘Works with Amazon Alexa’, ‘Best Seller’, or ‘Top Seller’. Refer to trademark usage guidelines for more details.

Now, let’s review the Site standards for Hero Images according to Amazon image requirements:

  • Hero images must have a pure white background (pure white blends in with the Amazon search and product detail pages – RGB color values of 255, 255, 255).

soap dispenser hero image as an example of amazon image requirements

Soap Dispenser from Dispenova.

A good example of a Hero image with a pure White Background.

  • Hero images must show the entire product that is for sale. Images must not touch or be cut off by the edge of the image frame, with exception of Jewellery (e.g. necklaces).
  • Hero images must show products outside of their packaging. Boxes, bags, or cases should not appear in the image unless they are an important product feature.

Photo with whiskey, a cigar and its box, with its respective cutter as an example of amazon image requirements

Whisky kit from Stratford Oakwood: Example of the product shown outside of the box but with the entire package.
  • Hero images of shoes must show a single shoe, facing left at a 45-degree angle.
  • Hero images for Women’s and Men’s clothing must show the product on a human model or lying flat on a surface. Invisible mannequins are acceptable as long as the product is not obscured.
  • Hero images must be professional photographs of the actual product (graphics, illustrations, mock-ups or placeholders are not allowed). They must not show excluded accessories or props that might confuse the customer.

Your Hero images must not:

  • Hero images must not show a human model that is sitting, kneeling, leaning, or lying down (models must be standing).
  • Hero images of clothing accessories must not show any part of a mannequin, regardless of the mannequin’s appearance (clear, solid-color, flesh-toned, framework, or hanger).
  • Hero images must not show Kids & Baby clothing on a human model. They must be shown lying flat on a surface or using an invisible mannequin as long as the entire product remains visible.
  • Hero images must not include multiple views of a single product.
  • Hero images must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.

Tip: If you want to remark your brand logo or additional attributes, take advantage of infographics to describe more in detail everything you want to communicate about your product. Also, if your product naturally includes the brand logo, make sure that it is clearly visible when taking the Hero images pictures. That way you’ll improve the power of your brand.

Gym gear hero image as an example of amazon image requirements

Waist Trainer Belt from FrogLegacy: This is a good example of a Hero image that highlights the brand’s logo without adding graphics composited into them.

Once you have followed these amazon image requirements to display content on Amazon, it’s all down to creativity! Showing the best features of your product in a smart and attractive way will be one of the most effective strategies to increase the conversion rate of your customers.

Remember: you can follow the rules and still creatively differentiate yourself from your competitors.

If you want to be an exceptional Amazon seller through the best Product Images practices and strategies, don’t hesitate to reach out to our team. The first consultation is free!

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