Our main advice to all business owners is that there’s always room for improvement. You have to be on the lookout for the new trends, the best ways to improve your brand’s visuals and do some research on what are the best elements to help you stand out from everyone else in this hectic time.
However, while flourishing in the marketing world takes a lot of consistency and work, it also takes clarity and ability to navigate through tons of false statements and opinions that can hurt your business growth. We have made a selection of popular myths about marketing that might disrupt your vision and discourage you from trying out things essential for building a strong and successful business. Luckily for you, we are here to expose and debunk them once and for all!
1. SEO is nothing to worry about
When you read about Search Engine Optimization, you immediately realize how important it is for any brand or business. However, as every element of the online world, it keeps evolving and becoming more complex.
With that being said, let’s remember that day by day, Google becomes more important for online positioning. And that’s why SEO has to be your best friend, because the more time you invest in putting your work out there, where everyone can see it (and we’re not talking about billboards or just ads) the better results you’ll get.
And the best way to get these results is not just by using keywords or links but also making sure you’re creating unique, high-quality content that always shows your potential clients what you’re capable of, so every review you get, makes you climb that mountain of newcomers fighting to get the best spot.
There are a lot of ways you can improve your SEO, but did you know blogging is one of them? Read more about it here.
2. Videos take too much money and time
Have you ever heard of the saying “less is more”? Well, videos are no exception!
And though some video productions can definitely take a lot of your time and represent a big expense, it doesn’t always have to be that way, and it doesn’t have to affect the quality of the content you’re investing in.
In fact, we think it’s better to invest time coming up with solutions that will help to produce a video that fits your budget rather than throwing money at the idea. Creativity is all about finding art where you least expect it, and as a group of creatives, that’s exactly what we do for our clients.
3. Users don’t convert through mobile
Quoting our past post 5 Reasons Why Your Website MUST Have A Mobile Version, “50% of the website traffic worldwide since 2017 comes from mobile devices”.
And by this statement alone, you should be able to make your own conclusions about the role of mobile devices in today’s marketing. In a world where people are more absorbed by what’s in their mobile phones than by what’s happening down the street, we should be able to acknowledge the importance it has for every business.
Not to mention the opportunity it represents for you to give a different, simplified experience to your users which will be more than happy to navigate through a website that gives them all the answers and options they need on their small screens without any trouble.
4. The more content, the better
According to Think With Google and their data analysis, when it comes to quantity, less is more. Instead of focusing on creating content non-stop, you should really be looking to create deep, fun and creative, high-quality content and/or products that will definitely stand out and capture everyone’s attention.
To make sure you maintain that quantity-quality relation make sure to ask yourself these questions to content marketing:
a. Are you capturing your user’s attention?
b. How are your users behaving?
c.What is the outcome out of their response?
5. Digital Marketing is not that important
As marketers, we will always love traditional marketing and advertising. But let’s be real, in a world where 3.8 billion people use social media every day, digital strategies are too important (if not the MOST important of all).
And though yes, social media can be hard to understand and takes time to give results, once you start benefiting from it, it won’t stop helping you! (As long as you keep maintaining it, of course). Digital is not going anywhere. And it is likely to evolve and become more complex and more impactful, so why wait if you can get ahead of the trends today?