When people use the term â€œhigh-qualityâ€ when talking about the content itâ€™s often misinterpreted: it really is not about how expensive is the camera you use to shoot it with â€“ you can create stunning visuals with nothing but your phone these days. Or there are chances you can create a crappy piece of content story-wise even using a movie camera.
So what is high-quality then? Turns out, itâ€™s about responding to the most important metrics of social platforms the content is being viewed on. Itâ€™s about data and measurable outcomes rather than appearances.
Though there are a lot of elements to take into account when creating high-quality content, here are 6 the most important ones that define it.
1. Itâ€™s informational:
Not just talking about any subject, but giving you something to think about after youâ€™ve seen it!
2. Itâ€™s entertaining and highly shareable:
Your users will enjoy your content and will most likely share it with their friends, engagement is a big part of it as well!
3. Itâ€™s unique:
Nowadays, you can find anything and everything on Google, but is it different from what everyone else is putting out there? Maybe try adding your own point of view, adapt it to your public and see the results!
4. It provides value:
Once again, what makes your content stand out? Itâ€™s not just about first impressions, but what makes the users come back to it? What will they get out of it?
5. Itâ€™s personal:
Though yes, we have to consider the metrics when creating our content, itâ€™s really important to give it our own personal touch. Something that users will remember you for!
6. Itâ€™s optimized:
Weâ€™ve covered the easiest elements for now, but remember the most important one? Thatâ€™s right: data!
The content we create has to respond to search engines so that when users are looking for something, yours will pop out among the first results. How can you achieve this? By using keywords, tags, and metatags, being relevant, consistent, post a lot and focusing on trends!
If you still have doubts about how to generate this kind of content, contact us HERE!